When we founded Burde in 1991, we looked like any other calendar company on the surface. But something didn’t sit right. Nowhere could we find calendars that reflected the personalities, dreams, and goals of the people around us—our friends and families.

Everything was brown or black and looked the same. But dreams aren’t just brown or black. So we took matters into our own hands and designed a calendar the world had never seen before. It was pink.

Since then, everything has changed. In the forests of Småland, where Burde has its roots, we’re used to forging our own path. The industry giants scoffed behind our backs, but we stood our ground. We’ve learned the value of looking ahead—and never doing what everyone else does just for the sake of it. And it paid off. Today, we’re the leading calendar supplier in the Nordics.

At Burde, our design team is the heart of our success. With a sharp sense of trends and ideas, they bring inspiration back to the drawing board. Just like when we created our first pink calendar, every product in our range is designed with care. The result is a unique and incredibly broad assortment that no one else can offer. We take great pride in our products, which is why we’re meticulous about every detail. Nothing is left to chance. We know our calendars are part of our customers’ lifestyle and daily life—so every product has to be just right.

But we don’t just sell calendars. We help families manage their everyday puzzle, empower career-driven women to reach their goals, give artists time to create, and support anyone who wants to take control of their time. We refuse to stop challenging ourselves and want to keep surprising the world around us. Even though we’re the biggest in the business, we’re still the rebels from Småland. The ones with the pink calendar.